Kentucky State Police received a call about a single vehicle crash on KY-3439 in Knox County just before 4 p.m.
Troopers said Tony Smith was traveling south on KY-3439 while in the northbound lane.
That’s when Smith crashed his 1996 white Ford Ranger by entering a ditch on the side of the road to avoid oncoming traffic.
Mr. Smith was pronounced dead at the scene by the Knox County Coroner.
Officials said Smith was wearing his seatbelt.
The crash is still under investigation.